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Harnessing the Brew of the Dead: A Can Design

Rogue Brewing Co.

About the project:

For the second year in a row, Rogue Ales & Spirits celebrated its flagship beer with the ‘Paint the Can Dead’ campaign. A design community challenge to capture the heart of Rogue and the Dead Guy Ale. A national competition with over 300 submissions, this was my design that earned honorable mention for the 2022 competition.

Project details:

Dead Guy Ale is a Maibock-style ale using proprietary Pacman yeast. This award-winning ale is deep honey in color with a malty aroma and a rich, hearty flavor. That unique and alluring flavor profile was the talk of the town when the beer made its debut during a Day of The Dead celebration held at a popular Tex-Mex restaurant in Portland, Oregon. Gratefully dedicated to the Rogue in each of us, Dead Guy has now been Rogue’s flagship beer for over 30 years.

Finished work and final designs

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