Madison Auto Recycling is a junkyard/automobile recycling company that was in desperate need of a logo and brand. This was one of my favorite projects during my time at Madison Graphics. Creating a beautiful combination between the orange and dark blue was the driving force behind the success of this project.
You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). All good advertising copy is comprised of the same basic elements.