About the project:
Each year Oktoberfest is celebrated in La Crosse, Wisconsin. A celebration is known as the biggest (apart from Germany itself.) An Oktoberfest button symbolizes those festivities for the coming year and celebration. Working with the La Crosse Festivals, Inc. Board of Directors the below design is based on the representation of the theme and Oktoberfest in general. This year's theme was "Ei, Ei, EI". Leveraging illustration design and composition, this 2" button is worn the weekend of celebration as well as the limited edition that is used as a collectors item.