About the project:
Gilman Forestry provides certified plan writing, land and habitat consulting, and other forestry services. And they are killing it in the La Crosse area! They needed a logo to represent the work they do as well as be adaptable on merch and be able to represent the company in a professional manner as they grow with each client.
Mixing the dark greens/grays with the subtle pop of a deep red rather than going with the typical browns and greens gives this brand identity a stand-out look among competitors.