About the project:
Tasked with creating an enticing and visually captivating can label design and brand identity for "Dilly Dally," a brand specializing in CBD and THC-infused sparkling water products. The label and logo design reflects the brand's core values of relaxation, rejuvenation, and a carefree attitude. It communicates the product's unique selling points, including its natural ingredients, refreshing flavors, and the calming benefits of CBD and THC.
The label design incorporates a clean and modern aesthetic, using vibrant colors and eye-catching graphics to appeal to the target audience of health-conscious individuals seeking a delightful and refreshing experience. It showcases the brand's logo prominently while incorporating elements that evoke a sense of calmness and joy. The use of botanical illustrations and subtle references to nature symbolizes the product's natural ingredients.
The final brand and can design positions "Dilly Dally" as a trusted and desirable choice in the CBD and THC sparkling water market, enhancing brand recognition and attracting a loyal customer base.