There is a strong market of wine consumers these days who look to buy products that they see as authentic, and want to patronize businesses that are transparent with their customers. Wine labels play an important role in defining a brands brand voice and message. They need to be eye-catching whilst also conveying the right information at first glance without boring the consumer with too much text or misleading labels.
When you're trying to create a new brand/product it can be hard settling on an identity that fits and also represents who you are. I worked with Baileys Run Vineyard to develop some new wine labels for one of their bottles as well as the introduction labels for their upcoming wines. Below is one of their featured beer/wine products with a unique dimension of hoppy citrus aromas and fruit flavors to rock your senses.