There is a strong market of wine consumers these days who look to buy products that they see as authentic, and want to support businesses that are transparent with their customers. Wine labels play an important role in defining a brands brand voice and message. They need to be eye-catching whilst also conveying the right information at first glance without boring the consumer with too much text or misleading labels.
When you're trying to create a new brand/product it can be hard settling on an identity that fits and also represents who you are. I worked with Baileys Run Vineyard to develop some new wine labels as well as updating some existing packaging. Below is a selection of their wine products that I had the pleasure of creating.